Budweiser’s incoherent and stupid super bowl ad
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You probably saw it and choked on your robust barrel-aged imperial stout or your delicate, finely crafted Schwartzbier. Paste has the best response I've seen. “This is the only beer Beechwood Aged” “Alright guy...
The history of beer prohibition in Iceland
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BBC has a good historical write-up on a uniquely Icelandic phenomenon. Real beer was largely off-limits until March 1st 1989. A century ago, Iceland banned all alcoholic drinks. Within a decade, red wine had been l...
NPR has more on craft vs. “crafty”
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This is the probably the best primer I've seen so far about "crafty" beer distorting consumer understanding. Small breweries are transforming into big ones, while big breweries are masquerading as small brands, selli...
Dogfish Head piles on the low-alcohol year-round release trend
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Yep, Namaste is going year-round. Dogfish will transition Namaste, the company’s 4.8 percent, Belgian-style white beer — previously available only in 750 mL champagne-style bottles on a limited basis — into regularly...
Freshness: front and center
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Vinepair has an excellent article covering all the issues that surround beer freshness--which despite a growth in interest for aged beers, is still a damned important factor for almost every style. There’s some disag...
Ben & Jerry are making a beer? What?!
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No I'm not kidding. Yes, that Ben & Jerry. The ice cream and beer giants continue to finalize plans for the beer, but we know it will be a sweet, cocoa-laced brew available this fall. And according to a relea...
Beer Hates Astronauts
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What the. I don't even. This is just the latest step in creator Ryan Browne's attempt to dominate the world by means of one of the most unsummarizable comics in existence. Having recently Kickstarted the deluxe hardc...
Jim Koch’s bonus structure makes no sense
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Jim Koch (of Sam Adams fame) is truly wealthy these days, but his bonus reflects a more humble business approach. BusinessWeek has the full break-down. But the bonus formula devised by the company’s board rewards Ko...
Tiny homebrew appliance PicoBrew Zymatic rakes in over $600k on kickstarter
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Not a bad haul for a $150k goal. Why can't we brew beer at home as easily as we can make a loaf of bread with a bread-maker, or a shot of espresso with an automatic espresso machine? Making quality beer this easily:...
Are beers getting generally crappier?
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Michael Agnew at GrowlerMag seems to think so. I’m talking about beer with real, quantifiable flaws. I mean seriously under-attenuated beers that taste like wort. Diacetyl-laden butter bombs. Flat-tasting beers with ...