Increasing the case for cans
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The publication Advertising Age has a good write-up on the reasons why cans are a good idea for business as well as for beer in general. The most obvious reason to anyone that's ever been outside is that they're no...
All aboard the SS Dry Hop – Cigar City literally dry hopping at sea
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Cigar City is brewing an IPA in Puerto Rico and dry hopping it during the return voyage to Tampa. Don't that beat all? Cigar City is currently brewing about 200 barrels of the beer at a time in Puerto Rico, dry-ho...
Bud Light is even more popular than you might think.
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Holy crap: that's a lot of Bud Light. [Bold added for emphasis:] If you add up every case of imported beer, craft beer, hard cider, and flavored malt beverages sold in 2013, you get 270,194,987. Bud Light sold 294,7...
Get paid to drink beer all summer
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That's what World of Beer is taking applications for. Not even joking. Whether you’re a photographer or writer, social media maverick or beer blog surfer, we are looking for you. Adventure seekers and storytellers,...
GWARBQ Brew by Cigar City – Teaser video
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Shot like a classic beer ad, but way more awesome (obviously). I posted previously about this totally real product. To be served at GWAR's annual festival.
Sweetwater hashing it up with concentrated lupulin
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The new brew is called Hop Hash. Brewers decided to throw a sticky SweetWater signature on this hopped up concoction, promising to deliver the dankest double IPA around. After scraping the hop pelletizers clean in Ya...
Tallgrass Ethos IPA – Beer of legend
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I'm a big fan of their Buffalo Sweat stout--just about the creamiest stout you'll ever have in a can, as well as their 8-bit Pale Ale which is fantastic for its packaging alone. I'm naturally excited about this new o...
Bigfoot is tall (as in vertical)
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Paste has a vertical tasting review that will make all barleywine lovers drool. Not everyone has the patience and discipline to buy and save the same beer for eight consecutive beers, but I can tell you the payoff of...
Lagunitas alleges 420-related demands from SweetWater
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In a series of fairly weird tweets, Tony Magee of Lagunitas fame has accused SweetWater(though not by name) of sending him a cease and desist letter about the use of 420 on some Langunitas brews. https://twitter.co...
Devil’s advocate for the three-tier system
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Mike Mazzoni (a weighty veteran of the beer industry, especially big beer companies) made some comments recently somewhat in defense of the three-tier system. His underlying point: the three-tier system has benefit...