I’ve been waiting for this one for a while. Popular (but iOS-only) app Craft Check is now available for Android.
With Craft Check’s Android app joining the existing iOS app, Craft Check now allows 95% of smartphone users to scan their beers and immediately know whether that beer comes from a genuine craft brewery or a crafty imposter owned by a multinational beverage conglomerate. Moreover, ensuring the app reaches the broadest possible audience of craft beer lovers lays the groundwork for the company’s upcoming expansion into new features, additional information, and diabolically fiendish schemes.
Bonus: the press release is actually funny.
“Right now we’re looking for an evil headquarters, but as a startup, finding a decent volcano lair, secluded island, or even a mountain fortress that we can afford is particularly difficult – especially given the overpriced Southern California real estate market. Also Rudy really wants a moat, which is a whole different can of worms. I mean, the maintenance costs alone are egregious for any newly sinister organization.”
Download that business in the Play Store right now. Go on. We’ll wait.