Fluster / Added Videos
Night Shift Sours Available for Preorder
12 Views0 Comments
How do you make sure your customers get a shot at their favorite limited batches? Setup-up a pre-order, of course! That's what Night Shift is doing, anyway. We think it's a delightful way to gauge demand for prod...
No bubble after all?
31 Views0 Comments
Brewers Association has a great quantified, objective argument for why craft beer is not in or approaching bubble conditions. The article addresses growth rate, average capacity of new breweries, and all sorts of ot...
No, YOU Cease & Desist!
33 Views0 Comments
Exit 6 (a small brewery in Missouri) got a cease & desist letter from Starbucks. Blah blah blah, you used our trademark "Frappuccino" to sell a couple of beers and we'll sue your underoos straight off if you don'...
Now Serving: New Duff Extra Cold!
134 Views0 Comments
The first video evidence of the new Universal Studios "The Simpsons" attraction has landed. You can get a Duff for $7 in a disposable cup or $12 with the souvenir glass. About as price-gougy as I expected. You ca...
NPR has more on craft vs. “crafty”
49 Views0 Comments
This is the probably the best primer I've seen so far about "crafty" beer distorting consumer understanding. Small breweries are transforming into big ones, while big breweries are masquerading as small brands, selli...
Oldest use of “IPA” dated 1829 in Sydney
80 Views0 Comments
New documents find the use of the phrase almost six years prior to the previous oldest-known primary source. That advertisement for East India pale ale comes from the Sydney Gazette and New South Wales Advertiser of ...
Open beer faster
15 Views0 Comments
Sometimes you just can't open it fast enough, I guess. Some say this is nothing but a frivolous toy. Try going to a patio bar in New Orleans the weekend that Abita Strawberry comes out and then tell me it's pointl...
Organic brewing cheaper, easier than you might think
20 Views0 Comments
Here's the breakdown from this great post on Grist: Prices have gone down as demand for organic ingredients has gone up, and making organic beer is not as expensive as it once was. Ettinger remembers a time when orga...
Oskar Blues introduces 32 oz “Crowler”
189 Views0 Comments
"My can is too small!" "My growler is too...not aluminum!" THERE'S GOT TO BE A BETTER WAY! A CROWLER™ (CAN + growler) is a 32-ounce CAN filled with fresh craft beer from the source. Yep, draft beer in a portabl...
Pabst used to make an IPA, apparently.
65 Views0 Comments
I'm too young to have even heard of this beer, I guess. But yes, at one point Pabst was brewing up one of the boldest beers in the US. But it fell away from the memory of most after it halted production of Ballantin...