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News

Craft beer news that actually matters, filtered through a snob’s eye and a sense of humor.

News

Newcastle has some Super Bowl Ad Weirdness

The adorable Aubrey Plaza requests your brand’s help in branding some brandage. In other words: Newcastle is continuing with its befuddling strategy of convincing people…

1 min read
News

Experts vs. Crowdsourcing

The notable Jeff Alworth has a good short piece on All About Beer that is worth your time and contemplation. Why should you bother seeking…

1 min read
News

The Secret Ingredient is Comedy (NSFW)

Highly amusing (and highly vulgar) blog Don’t Drink Beer has a great satirical piece on gimmicky ingredients. “Yeah, I heard about this irrelevant shitwater that…

1 min read
Breweries

You can’t call your beer that.

NPR blog “The Salt” has a great write up about the ever-shrinking naming possibilities for beers and brews. A quick Google search reveals multiple beers…

1 min read