Category: News
“Free” beer for life (after you pay $1000)
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The Atlantic's CityLab blog has a great write-up on this creative fundraising method. People who invested $1,000 receive free in-house beer for the rest of their lives, or as long as the place stays open. People cou...
Hop-motion animation
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I'm gonna go out on a limb and insist that this is THE BEST stop-motion animation short film involving a beer bottle that you'll see ALL WEEK! Seriously--it's a fine project by Matija Juršić that is worthy of your ...
The real reasons behind rising hops prices
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Brewers Association has the straight dope. First, the prices for hops are pretty much in line with the US crop sector generally (prices to growers, dealer markups may change this). The graph below shows an index of h...
Straight Outta Braavos
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The Game of Thrones beers from Brewery Ommegang keep rolling out. Up next is possibly the best. Brewery Ommegang in Cooperstown, New York has had major success with its series of Game of Thrones-inspired beer, and i...
NPR has more on craft vs. “crafty”
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This is the probably the best primer I've seen so far about "crafty" beer distorting consumer understanding. Small breweries are transforming into big ones, while big breweries are masquerading as small brands, selli...
All Trappists to become IPAs
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Refusing to be overwhelmed by changing market forces, the monks have decided to label every beer as an IPA. (Relax, it's satire.) “Though we are pious servants to the Lord first and foremost, we are also running a...
Free beer in Beijing! (Yes, there’s a disgusting catch.)
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You can get a free glass of Jing-A's "Airpocalypse" beer, but only if the air quality is really, really crappy. For once, though, he was hoping the index would show heavy pollution, since it meant cheaper beer. One o...
Germany beer market is down in the dumps
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When you think of the German beer market, words like "decline" , "slump", or "collapse" would probably seem bizarre. But Reuters published an interesting piece about this ongoing long-term phenomenon and it's a much ...
Bud Light is even more popular than you might think.
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Holy crap: that's a lot of Bud Light. [Bold added for emphasis:] If you add up every case of imported beer, craft beer, hard cider, and flavored malt beverages sold in 2013, you get 270,194,987. Bud Light sold 294,7...
Anheuser-Busch slashing prices of Shock Top, Goose Island
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It's a clever marketing strategy. It seems AB distributors in parts of Oregon and Washington (the reach of the campaign is uncertain) have issued updated price lists containing massive price drops on the Shock Top an...