Breweries

How Evil Twin came up with their beer brand names

The brewer gives the low-down to Thrillist.  This one was my favorite: Even More Jesus actually came from a lost in translation thing, with me…

The brewer gives the low-down to Thrillist. 

This one was my favorite:

Even More Jesus actually came from a lost in translation thing, with me being from Denmark. I was discussing something about prices with a business partner, and we were sending emails back and forth, and one of the prices was really high, and I wrote, “Jesus, this is expensive.” And then I did another one, and it was even more expensive, and wrote, “even more Jesus.”

That one had been eating away at me for a while and it’s good to know some of the background for some names that often seemed pointlessly absurd.

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