I knew this stuff was good and incredibly drinkable but I’m surprised that this 3-month old product is already beating Founders more storied/famous beers in terms of sales.
I’d expect this to lead to more than a few local shortages as the temperature rises and the grass demands more mowing.
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[…] those of us in oppressive summer clients, the arrival of beers like Founders All Day IPA was like a cool breeze. A beer that was light but still had some oomph in the flavor department? […]
[…] 25% is obviously a big number, especially considering that sales of that particularly can-friendly brew have already been off-the-charts good. […]